I love magicians, they are fantastic at Cocktail parties and as After Dinner Entertainers however on the trade show floor, doing magic tricks to try and stop people from a distance looks like a good idea- however that is similar to having a Magazine advert that catches the readers attention- but doesn’t do anything else

People stop because they want to see the magic trick- after the performance, customers:

1. Don’t know the company name
2. don’t know what you do
3. Don’t stay around after the end of the performance

You will see this guy perform some card tricks to 3 people (HUH?) he doesn’t target anyone- he looks at people’s name badges as they walk past trying to see if they might be customers

I do find it funny when the voice over says
“He doesn’t let anyone past” at the same time you see a big bunch of people walk straight past the stand
and when he is performing he is performing to a single person- If you do hire a magician make sure that they have video proof of what they can actually do.