MAIN EVENT Magazine sep 2007
Enchanting Show Stopper
Perhaps you would like to captivate your guests with a
touch of magic at your event?
Specialising in trade show exhibit infotainment is
David Welzman from Welzman & Associates
Welzman’s expertise is entertainment-enriched sales
presentations presented at stands, constantly throughout exhibitions.
A three in one Welzman is a:
1: Traffic stopper- he stops traffic en mass- not one on one
2: Infotainer/communicator- he educates and entertains
3: Lead Capturer- motivates people to sign up and take action
With exhibitors being the target market, Welzman says considerable time is spent learning about the product and business to create a customised presentation that informs, entertains and increases lead generation.
“we will increase leads by 55% or you don’t pay”, he assures.
“Welzman” Integrates the elements of subliminal sales technique; magic visuals and flamboyant personality to absorb new prospects into looking at your product features and buying
According to Welzman, promotional models fail to grab personalised attention, engage clients and be interactive enough to get them to take action, they stop people one on one- something that is very easy to do yourself- why bother paying someone who doesn’t know as much about your services as you do- to be the first face.
He says there needs to be measurable quantitative results.
“They (promotional models) do not personalize the experience, and engage passing traffic, the best result you can hope for is for someone to of the opposite sex to have a quick peek. The problem is they are not looking at the product they are looking at the pretty face.
Bringing “WOW” to the show, Welzman’s presentations use a compelling synthesis of Mind control & reading demonstrations, hypnosis, revival show fury and sales persuasion to entertain and educate his customers at the stand.
Welzman suggests after your experience with promotional staff they should know the following:
The product & company name
3-4 features and benefits
How to buy it- who to contact
How to qualify people quickly
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