http://tradeshowcrowdbuilder.com.au/blog Tue, 04 Aug 2009 16:17:15 +0000 http://backend.userland.com/rss092 en In July I helped the Swish Events Team at the RSVP Events Expo in Sydney (RVP Events expo- not the dating site) we walked around to find out how other exhibitors were doing- and they were very happy with their 200 leads   We however made over 600 leads for the expo and ... http://tradeshowcrowdbuilder.com.au/blog/?p=120 Hello everyone again   Below is a Video of What I believe is a BAD video demo for a trade show for the following reasons: It takes 3 seconds to walk past a trade show stand- this video doesn't capture attention It does not convey the message in the time it would take to ... http://tradeshowcrowdbuilder.com.au/blog/?p=113 Below is the Interview by Colin Green of Best of Show www.bestofshow.com.au  Colin Green is a Trade show marketing professional who can achieve great results through his training seminars and DVD products, I urge you to visit the site and  sign up for a Pre show meeting which I believe is HUGELY ... http://tradeshowcrowdbuilder.com.au/blog/?p=107 Below is a Video of My Services at a trade show- watch this one first before you watch the other videos below so you can actually compare. If you wish to share this video- please click the "EMBED" button and copy and paste this code into your body tage of your ... http://tradeshowcrowdbuilder.com.au/blog/?p=94 This video from Melbourne from Applause Entertainment is a classic example of companies promoting a service/product to an industry they know nothing about. The Video speaks for itself- and Yes I still cringe when I see it. so for the record It is not interactive It is not engaging PooPoo the clown will make ... http://tradeshowcrowdbuilder.com.au/blog/?p=92 I love magicians, they are fantastic at Cocktail parties and as After Dinner Entertainers however on the trade show floor, doing magic tricks to try and stop people from a distance looks like a good idea- however that is similar to having a Magazine advert that catches the readers attention- ... http://tradeshowcrowdbuilder.com.au/blog/?p=88 This video takes a bit to get going,   Here is a quote from John Naisbit in his book "MEGA TRENDS" "In a world of High Tech- people respond more to High Touch"   And this quote has never been more correct with this service/product   What you will see is a Computerized face on a plasma ... http://tradeshowcrowdbuilder.com.au/blog/?p=84 Cartoonists have been on trade shows but the truth of the matter is and I know it sounds like a running theme but you will see in this video despite the fact that he says he draws a crowd- there are no crowds The sales process here is all wrong- In ... http://tradeshowcrowdbuilder.com.au/blog/?p=82 Once again we have statues at trade shows the problems here are quite obvious They take up alot of room They do not convey your message It is not interactive and has nothing to do with the product it doesn't stop people it does not engage people You will see from the video that there are ... http://tradeshowcrowdbuilder.com.au/blog/?p=80 Below is a video of a Man who acts as a Statue at the trade show stand. The core problems with this is that: It has nothing to do with the product at the stand It has ZERO impact on Lead generation The focus is on the entertainer and not the product- thus the ... http://tradeshowcrowdbuilder.com.au/blog/?p=73