Hello everyone again

Below is a Video of What I believe is a BAD video demo for a trade show for the following reasons:

1. It takes 3 seconds to walk past a trade show stand- this video doesn’t capture attention
2. It does not convey the message in the time it would take to walk past
3. If you were using this video as a demo in a sales presentation- it’s too slow to convey the message- your potential customer will “switch off” before the end

This video is from a company that specializes in Trade Show Video Promotions for your plasma screen- and I have included it because there is a HUGE difference between being able to design a video and put it togeather with fancy grafics and transitions- and what would work on the trade show floor- please notice that there are no testimonials from the client following the video (which you would assume that if it did create results they would have them.

Below is a Video of My Services at a trade show- watch this one first before you watch the other videos below so you can actually compare.

If you wish to share this video- please click the “EMBED” button and copy and paste this code into your body tage of your web site (The same thing you do for youtube videos).

This video from Melbourne from Applause Entertainment is a classic example of companies promoting a service/product to an industry they know nothing about.

The Video speaks for itself- and Yes I still cringe when I see it. so for the record

1. It is not interactive
2. It is not engaging
3. PooPoo the clown will make people want to walk away (watch the video you will see what I mean)
4. Stopping 3 people is not considered success

Ask Your self:

1. Will this have a positive impact on lead generation
2. wouldn’t it be more cost effective to hire a pro presenter to present your products
3. Do you want the drunk guy or poo poo the clown talking with your customers

With regards to ADVERTAINMENT Advertising and entertainment
A clown making fart noises is not entertainment, juggling in and of itself is not engaging

With regards to the drunk guy- Color and movement- if you want colour and movement- get a flag if you want to generate results and not go out of business get an infotainer

here is the video- don’t say I didn’t warn you

I love magicians, they are fantastic at Cocktail parties and as After Dinner Entertainers however on the trade show floor, doing magic tricks to try and stop people from a distance looks like a good idea- however that is similar to having a Magazine advert that catches the readers attention- but doesn’t do anything else

People stop because they want to see the magic trick- after the performance, customers:

1. Don’t know the company name
2. don’t know what you do
3. Don’t stay around after the end of the performance

You will see this guy perform some card tricks to 3 people (HUH?) he doesn’t target anyone- he looks at people’s name badges as they walk past trying to see if they might be customers

I do find it funny when the voice over says
“He doesn’t let anyone past” at the same time you see a big bunch of people walk straight past the stand
and when he is performing he is performing to a single person- If you do hire a magician make sure that they have video proof of what they can actually do.

This video takes a bit to get going,

Here is a quote from John Naisbit in his book “MEGA TRENDS”
“In a world of High Tech- people respond more to High Touch”

And this quote has never been more correct with this service/product

What you will see is a Computerized face on a plasma screen, trying to stop people
Please understand this is in the USA where their visitors size at a trade show range from 10000 to 50000 yet you will see no crowds

The testimonials are OK but there is nothing about lead generation- the purpose of your exhibit
The Plasma screen is also facing one direction- it cannot move

Also you will see “COZMA” sing songs- what does this have to do with the product- you need to attract potential customers into your stand- not just anyone

here is the video BOOTH MAGNET- I think not

Cartoonists have been on trade shows but the truth of the matter is and I know it sounds like a running theme but you will see in this video despite the fact that he says he draws a crowd- there are no crowds

The sales process here is all wrong- In the video you will see him stop 1 person, draw a picture and then pass it onto the sales team.

1. Is there any qualifying here? (NO)
2. does the lady getting her picture drawn know anything about the product? (NO)
3. What is the point of drawing a picture of one person that doesn’t draw a crowd or at the very least – stopp traffic (none)

So the core problems here are (and yes they are the same as all the other comparisons

1. He doesn’t stop traffic
2. After each drawing you don’t know anything about the product
3. The drawing is done before the qualifying process
4. it takes up alot of space
5. he even admits he doesn’t convey the message

In a nutshell when you book a Cartoonist in Australia- you are going to get the same results which is nothing
if you have seen my video- imaging me standing opposite this guy- by the time he has finished a single picture- I have stopped 30 people, conveyed the message and had 10-20 people come it to fill out the lead generation forms

Once again we have statues at trade shows

the problems here are quite obvious

1. They take up alot of room
2. They do not convey your message
3. It is not interactive and has nothing to do with the product
4. it doesn’t stop people it does not engage people

You will see from the video that there are no customers around

Below is a video of a Man who acts as a Statue at the trade show stand.

The core problems with this is that:

1. It has nothing to do with the product at the stand
2. It has ZERO impact on Lead generation
3. The focus is on the entertainer and not the product- thus the message or product info is overshadowed by the entertainment

It’s almost finished.
Welzman has hunted through endless video’s online to show you what works and what doesn’t.
This one page could potentially stop you from making a HUGE finacial mistake.

Welzman will show a video- and then walk you through the reasons why it doesn’t work, with the focus on GENERATING LEADS, Welzman will get into the nitty gritty reasons why they don’t work.

Video’s collected include,

• Mini Golf Putt Putt games
• Promotional models
• Plasma Screens
• Cartoonists
• Massage
• Stilt walkers
• Clowns & Charater actors

If you would to know about this as soon as it appears let David know by sending an email to david@icentertainment.com

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