Enchanting Show Stopper

Perhaps you would like to captivate your guests with a
touch of magic at your event?

Specialising in trade show exhibit infotainment is
David Welzman from Welzman & Associates

Welzman’s expertise is entertainment-enriched sales
presentations presented at stands, constantly throughout exhibitions.

A three in one Welzman is a:

1: Traffic stopper- he stops traffic en mass- not one on one

2: Infotainer/communicator- he educates and entertains

3: Lead Capturer- motivates people to sign up and take action

With exhibitors being the target market, Welzman says considerable time is spent learning about the product and business to create a customised presentation that informs, entertains and increases lead generation.

“we will increase leads by 55% or you don’t pay”, he assures.

“Welzman” Integrates the elements of subliminal sales technique; magic visuals and flamboyant personality to absorb new prospects into looking at your product features and buying

According to Welzman, promotional models fail to grab personalised attention, engage clients and be interactive enough to get them to take action, they stop people one on one- something that is very easy to do yourself- why bother paying someone who doesn’t know as much about your services as you do- to be the first face.

He says there needs to be measurable quantitative results.

“They (promotional models) do not personalize the experience, and engage passing traffic, the best result you can hope for is for someone to  of the opposite sex to have a quick peek. The problem is they are not looking at the product they are looking at the pretty face.

Bringing “WOW” to the show, Welzman’s presentations use a compelling synthesis of Mind control & reading demonstrations, hypnosis, revival show fury and sales persuasion to entertain and educate his customers at the stand.

Welzman suggests after your experience with promotional staff they should know the following:

The product & company name

3-4 features and benefits

How to buy it- who to contact

How to qualify people quickly

Magic Touch

“The More People that stop at your stand, the more leads you get,” says business-minded infotainer David Welzman, whose infotainment is becoming a fixture on the trade show circuit.

The Former hotel manager has made a career from making non popping balloons, bending forks and reading the minds of potential clients.

“For the first couple of years I failed,” he says bluntly. But 10 years on, the act has been honed to the point where the tricks are second nature.

It’s a systematic approach to increasing lead generation

Whilst most entertainers at trade shows tend to act as a foil to the more serious business, Welzman likes the performance to become part of the sales pitch. And, unlike most other entertainers, he often incorporates a company’s message into his performance (his clients include Accor, IBM, CIM magazine and more)

Trade Shows are live marketing, and the most important marketing tool you have is your staff,” he says. “They need to be knowledgable and be able to answer questions. It is like live cold calling a lot of the time.

“The most common mistakes is to rely on signs & brochures. You put a brochure in someone’s hand right away and you have lost them. It’s not about making the sale on the day- it’s about getting contact details lead information and following up later within 48 hours.”

Welzman likes to open his shows with a $1000 giveaway. “This is how I usually stop peoples.

After the $1000 challenge I use magic as a metaphor- I use magic to make a point. Infotainment is Information and entertainment- In a nutshell- I use the entertainment to make the information sessions more enjoyable- but the focus is on the products and services I am marketing